Top Watch Buyer in Frisco & West Plano
With private buying offices in Frisco and West Plano, we are the leading destination for selling pre-owned Swiss watches. For over 27 years, strong market demand has allowed us to offer the highest payouts for luxury timepieces.
Unlike many buyers who act as middlemen, we are a direct buyer and one of the largest watch buyers in the Southwest, sourcing watches directly from sellers for our retail stores. This allows us to offer competitive prices for luxury brands like Rolex, Cartier, Hublot, Patek Philippe, IWC, Breitling, and Audemars Piguet.
Here’s what you can expect from us:
- Comprehensive Watch Evaluation
- No-Obligation, Competitive Cash Offer
- Instant Payment If You Choose to Sell
Check both locations for same-day availability.

Top Watch Buyer in Frisco & West Plano

Frisco & West Plano’s Leading Swiss Timepiece Buyer
As one of the largest verified luxury timepiece dealers both in-store and online, we leverage our strong market position to pay the highest prices for luxury Swiss watches. With an extensive customer base, we offer more than typical resellers.
Expert Watch Professionals on Staff
Our evaluations are conducted by professionals with decades of experience in assessing high-end brands such as Rolex, Cartier, Hublot, Patek Philippe, IWC, Breitling, and Audemars Piguet. Their expertise ensures accurate pricing based on current market trends, guaranteeing the best possible offer.
Fully Licensed & Highly Rated
We are a fully licensed secondhand watch buyer with an A+ rating from the Better Business Bureau and over 1,400 verified Google reviews across all locations, maintaining an outstanding 4.9-star rating.

4.9 Rating On Google 1500+ Reviews (across all locations)

One of the Southwest's Largest Pre-Owned Rolex Buyers

EXPERIENCED AND TRUSTED - THAT'S WHY WE’RE FRISCO & WEST PLANO’S TOP WATCH BUYER.
Selling your watch in Frisco or West Plano can feel overwhelming when searching for the right buyer. We provide expert guidance and transparent evaluations so you can make a confident and informed decision when selling your luxury Swiss timepiece.
Recent High-End Watch Acquisitions

I met with Don in July and sold both a Breitling and Rolex Submariner. He was very knowledgeable and friendly and I was thrilled with the price!
Google Review
Ready to Sell Your Luxury Watch? Visit Us Today.
As Frisco and West Plano’s trusted Swiss timepiece buyer, we have built our reputation by offering fair and competitive prices for high-end watches. Whether it’s Rolex, Cartier, Patek Philippe, or another luxury brand, we provide a transparent and professional evaluation to ensure you receive the best possible offer.
If you're in Frisco or West Plano, stop by one of our private buying offices for a secure and hassle-free experience. We are open five days a week with same-day appointments available. We look forward to assisting you!
Check both locations for same-day availability.
The Estate Watch & Jewelry Company
7121 East 5th Avenue, Suite 23, Scottsdale, AZ 85251