Top Watch Buyer in Frisco & West Plano

With private buying offices in Frisco and West Plano, we are the leading destination for selling pre-owned Swiss watches. For over 27 years, strong market demand has allowed us to offer the highest payouts for luxury timepieces.


Unlike many buyers who act as middlemen, we are a direct buyer and one of the largest watch buyers in the Southwest, sourcing watches directly from sellers for our retail stores. This allows us to offer competitive prices for luxury brands like Rolex, Cartier, Hublot, Patek Philippe, IWC, Breitling, and Audemars Piguet.

Here’s what you can expect from us:

  • Comprehensive Watch Evaluation
  • No-Obligation, Competitive Cash Offer
  • Instant Payment If You Choose to Sell

Check both locations for same-day availability.

Call or text to come in today!

Top Watch Buyer in Frisco & West Plano

★★★★★
I went to 3 other places and Don at Estate Watch Company offered me the most for my Rolex Daytona.
Corey S.
Google Review
★★★★★
Jill at Estate Watch and Jewelry Company gave me the best price for my Cartier Tank. A+ Service!!
Ashleigh W.
Google Review

SELL YOUR HIGH-END SWISS WATCH IN FRISCO & WEST PLANO TODAY

SELL YOUR HIGH-END SWISS WATCH IN FRISCO & WEST PLANO TODAY

Frisco & West Plano’s Leading Swiss Timepiece Buyer
As one of the largest verified luxury timepiece dealers both in-store and online, we leverage our strong market position to pay the highest prices for luxury Swiss watches. With an extensive customer base, we offer more than typical resellers.


Expert Watch Professionals on Staff
Our evaluations are conducted by professionals with decades of experience in assessing high-end brands such as Rolex, Cartier, Hublot, Patek Philippe, IWC, Breitling, and Audemars Piguet. Their expertise ensures accurate pricing based on current market trends, guaranteeing the best possible offer.

Fully Licensed & Highly Rated
We are a fully licensed secondhand watch buyer with an A+ rating from the Better Business Bureau and over 1,400 verified Google reviews across all locations, maintaining an outstanding 4.9-star rating.

4.9 Rating On Google 1500+ Reviews (across all locations)

One of the Southwest's Largest Pre-Owned Rolex Buyers

EXPERIENCED AND TRUSTED - THAT'S WHY WE’RE FRISCO & WEST PLANO’S TOP WATCH BUYER.

Selling your watch in Frisco or West Plano can feel overwhelming when searching for the right buyer. We provide expert guidance and transparent evaluations so you can make a confident and informed decision when selling your luxury Swiss timepiece.

Our Swiss Watch Buying Process – What to Expect

1) Timepiece Evaluation

Our specialists will carefully assess your Swiss watch in Frisco or West Plano, considering the brand, model, condition, market demand, resale value, and whether it includes box and papers.

2) No-Obligation Offer

After a detailed evaluation, we will present a competitive, no-obligation cash offer, allowing you the option to sell on the same day if you choose.

3) Instant Payment

If you accept our offer, we’ll complete some quick paperwork and provide full payment on the spot, ensuring a seamless and hassle-free experience.

Recent High-End Watch Acquisitions

Ladies 18k Cartier Tank Française
This 2017 Ladies 18k Tank Française with a factory diamond bezel was purchased for $675 more than the highest competing offer.
Men’s Panerai Luminor GMT
We acquired this 2018 Stainless Steel Panerai Luminor GMT for $700 more than what another buyer had offered.
Patek Philippe Calatrava Pilot
This Men’s White Gold Patek Philippe Calatrava Pilot, complete with box and papers, was purchased for $2,750 more than the next best offer received.
★★★★★

I met with Don in July and sold both a Breitling and Rolex Submariner. He was very knowledgeable and friendly and I was thrilled with the price!

Jason R.

Google Review

Ready to Sell Your Luxury Watch? Visit Us Today.

As Frisco and West Plano’s trusted Swiss timepiece buyer, we have built our reputation by offering fair and competitive prices for high-end watches. Whether it’s Rolex, Cartier, Patek Philippe, or another luxury brand, we provide a transparent and professional evaluation to ensure you receive the best possible offer.


If you're in Frisco or West Plano, stop by one of our private buying offices for a secure and hassle-free experience. We are open five days a week with same-day appointments available. We look forward to assisting you!

Check both locations for same-day availability.

Call or text to come in today!

The Estate Watch & Jewelry Company

7121 East 5th Avenue, Suite 23, Scottsdale, AZ 85251