If you’ve ever dreamed of creating a one-of-a-kind jewelry piece, our creative designers and master jewelers can help you bring your idea to life.

From helping you with initial inspiration through piece-completion, our team will work alongside you to ensure that your handcrafted jewelry creation exceeds even your wildest expectations.

From custom-designed diamond engagement rings to unique timepiece bezels, we've done it all—all while meeting any investment budget.

We can help you create:

  • Custom Engagement Rings
  • Custom Fine Jewelry Pieces
  • And Everything In Between...
get a custom piece consultation
Call or text to come in today!


Jill helped me design and build a custom 3 carat diamond ring for my proposal. My fiancee's jaw hit the floor!
Anthony J.
I assumed "custom jewelry" meant "expensive." They built me a stunning pendant for $2400 less than another store!
Miriam R.

we've been handcrafting custom jewelry for over 25 years

we've been handcrafting custom jewelry for over 25 years

Custom Piece Jewelers On Premises

All of our custom designed jewelry pieces are crafted by master jewelers with over 37 years of jewelry-building experience. We require the highest threshold of knowledge and craftsmanship ability to ensure that your custom jewelry creation is truly a special piece built to last forever.

Expertise In Building All Types Of Fine Jewelry

From a $1200 custom designed pendant, to a $1,400,000 21-carat cushion cut diamond ring, we've helped thousands of amazing clients craft unique jewelry pieces that make heads turn and dreams come true.

BBB A+, 4.9 Stars on Google and Fully-Insured

We're proudly rated A+ by the Better Business Bureau, have over 1000 verified reviews on Google rating us 4.9 stars and are insured for over $15,000,000 in jewelry we have at our store. All of your pieces are in good hands with us.

4.9 Stars On Google - Over 1000 Reviews

Certified GIA Jewelry Professionals

from inspiration to completion, we'll help you create a truly stunning custom piece.

We'd love to hear about what you've been dreaming of and see how we can make it become a reality.

Call or text to come in today!

Our Custom Jewelry Creation Process

Design exploration

This is an opportunity for you to share inspiration, ideas and styles you've been considering for your special piece. If you're not sure where to start, we'll help guide you!

sketches and 3d modeling

We'll then take the design exploration and begin to refine the ideas by developing a combination of sketches and 3D models until we finalize the perfect piece we'll send to production.

crafting the final piece

At this stage, we let our master craftsmen do what they're best at—take your design and build it with precious metal and gemstones. After they're finished, it's time for the big reveal!

A Few Custom Fine Jewelry Creations We've Recently Built

18k Diamond & Beryl Necklace
This stunning 18 Rose gold necklace was handcrafted by our jeweler and features a 20 carat Beryl gemstone and 4.17 carats of round diamonds.
18kw Gold "Loop" Diamond Earrings
Our client wanted a very unique set of diamond earrings so we custom designed and built these "Loop" earrings with 2.01ctw of diamonds.
2.32 Ct. Round w/ Pave Diamond Ring
We built this 18kw ring featuring over 80 side diamonds totaling 1.4 carats and a stunning 2.46 carat GIA-Certified VS1, H color center stone.

Tyler and Jill went above and beyond helping me design my wife's 30th anniversary gift. She can't stop staring at it. Thanks again!

Joel T.


We're Always Here for You—Feel Free To Stop By.

As Scottsdale's premier estate fine jewelry store, we've built our reputation based on the highest level of client serivce, jewelry industry expertise and by offering the best curated selection of fine Swiss timepieces and unique, one-of-a-kind jewelry pieces in Old Town Scottsdale's shopping district.

If you’re in the Phoenix area and are looking to buy or sell jewelry, feel free to come by our Scottsdale store to see what we have to offer. We'd love to help you.

The Estate Watch & Jewelry Company

7121 East 5th Avenue, Suite 23, Scottsdale, AZ 85251