Frisco & West Plano’s #1 Rolex Buyer
With over 27 years of experience, we’re the premier destination for selling pre-owned Rolex watches in Frisco and West Plano. As one of the largest Rolex dealers in the Southwest, we buy directly through our private offices—no middlemen—allowing us to offer the highest payouts for any model or condition. Enjoy a smooth, top-dollar selling experience backed by expert knowledge and strong market demand.
★★★★★
1500+ Reviews
★★★★★
200+ reviews
★★★★★
A+ rating
Sell Your Rolex Today
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Comprehensive Rolex Evaluation
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No-Obligation, Competitive Cash Offer
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Instant Payment If You Choose to Sell
Comprehensive Rolex Evaluation
Call or text to come in today!
★★★★★
I went to 3 other places and Don at Estate Watch Company offered me the most for my Rolex Daytona.
Susan J.
Google Review
★★★★★
I met with Jill and she was incredibly nice helping me sell my two tone Rolex Yachtmaster.
Richard W.
Google Review
SCHEDULE YOUR FREE EVALUATION TODAY!
CALL
469-281-6253
Sell Your Rolex in Frisco & West Plano – Get Paid Instantly
Top Rolex Buyer in Texas
We offer the highest market prices for all Rolex models. With a strong in-store and online customer base, we are among the largest Rolex resellers, allowing us to pay more for your timepiece. Whether you own a Rolex Yachtmaster, Daytona, or any other model, we ensure competitive offers based on market demand.
Expert Rolex Evaluations
Our team brings decades of experience in appraising and pricing Rolex watches. With in-depth knowledge of current market trends, we conduct thorough assessments to provide the most accurate and competitive valuation for your Rolex.
Licensed & Trusted Rolex Buyer
We are a fully licensed secondhand watch buyer with a long-standing reputation for integrity and professionalism. Holding an A+ rating from the Better Business Bureau and over 1,500 verified Google reviews across all locations, we are a top choice for those looking to sell their Rolex watches.
Over 1500 Reviews - 4.9 Star Rating
Arizona's Largest Pre-Owned Rolex Dealer
Sell Your Rolex in Frisco & West Plano – Get Paid Instantly
We buy a wide variety of Rolex models, including popular classics and rare discontinued collector pieces. Our knowledgeable team provides thorough evaluations and competitive offers based on up-to-date market demand.
Rolex Daytona
Highly coveted among collectors, the Rolex Daytona consistently commands strong resale values. Whether it’s a ceramic bezel model or an older stainless steel version, we offer maximum payouts.
Rolex GMT-Master II
From the classic “Pepsi” bezel to the modern “Batman” or “Root Beer” models, we actively buy all variations of the GMT-Master II. We evaluate both condition and collectability for the best offer.
Rolex Submariner
A true icon in the Rolex lineup, the Submariner—especially the stainless steel models—remains one of the most in-demand watches we purchase. We offer market-leading prices for both date and no-date variations.
Rolex Yacht-Master
Whether it's the sportier Yacht-Master II or the elegant platinum-dial original, we offer top-dollar for all Yacht-Master models. These are especially popular among our high-end clientele.
Rolex President / Day-Date
Whether crafted in yellow gold, rose gold, or platinum, the Rolex Day-Date—commonly known as the “President”—is a top-tier piece we buy frequently. Bring us yours for a discreet, high-value offer.
Rolex Datejust
One of the most popular Rolex models, the Datejust is timeless in style and function. We buy all configurations, including jubilee or oyster bracelets, fluted or smooth bezels, and two-tone or solid metal designs.
VISIT US TODAY FOR A NO-OBLIGATION OFFER!
EXPERIENCED AND Reliable - THAT'S WHY WE'RE FRISCO & WEST PLANO'S TOP ROLEX BUYER.
Selling your Rolex is an important decision, and choosing the right buyer ensures you get the best value. Our knowledgeable professionals provide all the information you need to make a confident and informed choice before selling your timepiece.
Here's How Our Rolex Buying Process Works:
1) ROLEX WATCH EVALUATION
We'll thoroughly examine and assess your Rolex watch, considering its current market desirability, overall condition, and potential resale value.
2) NO-OBLIGATION OFFER
Following the evaluation of your jewelry pieces and assessment of current market prices, we will provide you with a no-obligation cash offer on the same day of your appointment.
3) IMMEDIATE PAYMENT
If you accept our offer and decide to sell your jewelry, we'll complete a few required forms and then provide immediate payment on the spot. It's as simple as that!
Rolex Models We've Recently Acquired
Men's Skydweller Rolex
We recently bought this Men's Sky-Dweller Rolex wither papers for $550 more than his next best offer by a different buyer in Scottsdale.
Stainless Steel Rolex Datejust
We purchased this Stainless Steel Datejust w/ box and papers for $475 higher than another Arizona Rolex buyer offered.
Men's Black Dial Submariner
This Men's black dial Submariner Rolex was purchased for $635 more than another "middleman" Rolex buyer offered.
★★★★★
"I was hoping to sell my husband's Rolex that he had inherited from his father. What a great experience! They offered me a fantastic price and Tyler was very professional."
Callie L.
Google Review
Get the Best Offer for Your Pre-Owned Rolex – Visit Our Frisco or West Plano Offices
As the trusted Rolex buyer in Frisco and West Plano, we offer expert evaluations and top-dollar payouts for all Rolex models—from Submariner to Daytona. Visit our private buying offices for a secure, hassle-free experience. We’re open six days a week with same-day appointments available to help you discover the true value of your timepiece.
The Estate Watch & Jewelry Company
7121 East 5th Avenue, Suite 23, Scottsdale, AZ 85251